When you first launch a product on Amazon, keyword research should be your primary focus. Until then, they have to go by whatever descriptive terms they’ve been given, and those descriptive terms are called keywords. It’s not until many many thousands of people have told them that what Amazon suggested is the correct answer do they start to believe you. They’re great at guessing what you need but aren’t confident about it at first. In essence, that’s how search engines work. After they recommend something, they need you to confirm that what they recommended is exactly the item for which you were looking. However, they always seem to lack confidence. Imagine for a second that Amazon is that friend you go to any time you need a product recommendation.įor the most part, Amazon is pretty good at recommending products to you. Why is Amazon keyword research important? And what you need to know about keyword planning before you get started.How to use keywords to attract more buyers, sell more units, and ultimately generate more revenue.The different tools you can use to find the best keywords for your product.Why Amazon keyword research is so important for your success on Amazon.And by incorporating variations into their title, description, bullet points, FAQs, and even images, they improve their chances of being seen by potential customers.īut does this keyword strategy actually work? It does, however, there is also a LOT more to know about Amazon keyword strategy. They perform keyword research to identify the exact search terms they want to target. Sellers use these long titles so that their products show up in more searches for more keywords. In the above example, you can see that the seller has loaded their listing with dozens of keywords! Amazon’s algorithm finds value in those ridiculously worded titles. Humans don’t naturally like long sentences.īut this is where the (unknown) science comes in. If you’ve ever seen Amazon product listings with the super-long, keyword-stuffed, one-size-fits-all, uber-optimized product title, you may wonder what human would actually read such a title and be convinced to purchase the product. It may position your product to be the highest-ranked item for valuable search queries. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential. Keyword research is an essential part of your Amazon product launch.

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